La Madeleine Café
As an Art Director for La Madeleine, my primary objective is to visually convey the vibrant and contemporary vibe of the restaurant. This involves creating straightforward yet impactful illustrations, designing clean packaging, and incorporating lively pops of color. Additionally, I help oversee and manage the food photoshoots featured on social media, menus, and various other platforms.
Features and Projects
Illustration
Social media design
Food photography
Merchandise design
Poster work
La Madeleine French Silk Scarfs
Line art illustration to replicate the ambiance of La Madeleine.
(The Team: Kevin Forister, Brynner Alrdrich, Rachel Johnson, Sam Folz)
(While working at TracyLocke)
French poster series
Based off the famous “French Riviera the Sun all Year Round”. This redesign of a classic French poster was created to be apart of series for La Madeleine.
Poster series won GOLD at 2022 Local Addys and SILVER at 2022 District Addys
(The Team: Kevin Forister, Brynner Alrdrich, Rachel Johnson)
(While working at TracyLocke)
