Hummy

As the sole designer on this project, I created the packaging and branding for Hummy, a Korean-inspired soju seltzer. The client wanted a hummingbird as the hero element, tying back to the brand’s name and spirit. I developed three distinct flavor designs, each with its own color palette and personality. The goal was to balance a clean, minimalist aesthetic with vibrant elements that highlight each flavor while still feeling cohesive as a full lineup.