Packaging
Packaging is one of my favorite areas of design because it blends branding, storytelling, and problem-solving into a single experience. These projects showcase a range of work across beverages, food, and wellness, with an emphasis on creating packaging that is cohesive, memorable, and designed to stand out on shelf.
Bloom Daily Hydration
Bloom's first hydration stick launch, designed to feel like a natural extension of the existing product portfolio. I carried over the established fruit illustration style, color palette, and brand system while adapting it to a new packaging format.
A key challenge was organizing a large amount of product information into a clean, easy-to-navigate layout without overwhelming the design. To enhance the unboxing experience, the back panel features raised droplet textures that subtly reinforce the hydration concept.
Bloom Pop Rocket Blast
Bloom Pop Rocket Blast is a limited-edition flavor inspired by the classic rocket pop. The can features a playful lake scene paired with custom rocket pop iconography, bringing the Bloom brand to life through a nostalgic summer setting while staying true to the brand's colorful visual identity.
The launch was a strong commercial success, becoming a top-performing seasonal flavor across Target, Walmart, and TikTok Shop.
Hummy Soju Seltzer
As the first designer on the Hummy brand, I developed the initial visual identity and packaging system for this Korean-inspired soju seltzer. The client wanted a hummingbird as the hero element, tying directly to the brand's name and personality.
As the sole designer on the project, I created the packaging for all three flavors, giving each a distinct color palette while maintaining a cohesive look across the lineup. The result balances a clean, modern aesthetic with vibrant details that celebrate each flavor and establish a memorable brand presence.
Year: 2021
